Social Psychology

A visual journey through the history, core debates, and the radical liberation movements of Latin America.

Definition

The Science of Us

The scientific study of how our Affect (feelings), Behavior, and Cognition are influenced by the presence of others.

Affect

Behavior

Cognition

Analogy

The Forest vs. The Tree

If Sociology studies the entire forest, Social Psychology studies how one specific tree reacts when others around it grow taller.

"Sociology studies the map of the city, but Social Psychology studies why you personally decide to cross the street when you see a crowd forming."

Kurt Lewin's Legacy

The Power of the Situation

Kurt Lewin revolutionized the field by proving behavior isn't just personality—it's a chemical reaction between who you are and where you are standing.

Person (P)

Situation (S)

B = f(P, S)

Liberation Psychology

Science as a Weapon for Justice

In the 1970s, Latin American thinkers like Ignacio Martín-Baró argued that psychology must serve the oppressed. You can't "fix" a mind while the system is broken.

Methodology

Participatory Action Research (PAR)

Mindset

Sentipensante (Feeling-Thinking)

Systematic Restitution

Orlando Fals Borda returned research results to communities via comics and workshops instead of hidden academic journals, empowering the people with their own data.

01 / Interaction

Behavior is a constant dialogue between personal traits and the social environment.

02 / Situation

Authority and social pressure can override individual moral compasses (Milgram/Asch).

03 / Agency

Liberation psychology transforms researchers from observers into agents of social change.

04 / Future

Modern psychology now bridges the gap between brain neurons and digital social trails.

Social Neuroscience

Mapping brain activity in social contexts.

Digital Identity

How AI and algorithms reshape group dynamics.