BlueAI's Xinying Creation Platform: All-in-One AI for Marketing Video
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8-6Mia: You know, for anyone in marketing, the sheer volume of video content you need to create today is just staggering. It feels like a constant battle against the clock.
Mars: It's an endless content treadmill. And the worst part is sifting through hours of raw footage just to find that one perfect three-second clip. It's incredibly tedious.
Mia: Well, it seems like BlueAI is trying to solve exactly that. Their product manager, Wang Shenna, introduced a tool called the Xinying Creation Platform, which is basically an all-in-one AI for marketing that handles video understanding, generation, and editing.
Mars: I see. So it's not just an editor. It actually understands the content?
Mia: Exactly. They mentioned features like semantic search, so you can just type in a keyword like electronic watch and it pulls up the exact moments in your videos. And it even has AI for scriptwriting and automatically creating rough cuts.
Mars: That sounds like a content creator's Swiss Army knife. All that tedious work of sorting and initial editing, just automated. And it sounds like it can be customized for very specific needs, too.
Mia: Right. They gave a couple of really concrete examples. For the electronics brand Anker, it took 100 gigabytes of raw product footage and turned it into hundreds of short, one-minute ads ready for social media.
Mars: Wow, a hundred gigs. That would take a human team weeks, easily.
Mia: And for the e-commerce app Lazada, they took existing shopping videos, and the AI automatically erased subtitles, translated the audio, and even changed the speakers' lip movements and faces to create localized ads for Southeast Asian markets.
Mars: Okay, the lip-sync and face-swapping part is wild. That goes beyond just translation. It's about creating genuine connection and persuasion in a new market at a scale that was previously impossible.
Mia: And it's not just for short ads. For a client with a short drama series, the platform processed hundreds of episodes, used AI to generate plot summaries, and then automatically found the best clips to create dozens of promotional videos.
Mars: So it actually understands the narrative. That's the key. It saves editors from having to manually watch everything. That's a huge time-saver.
Mia: For sure. Plus, it has a video evaluation model that scores the content on things like user resonance, how well the selling points are shown, and even if the promotional message is clear.
Mars: That's the next level. It's not just about making content creation more efficient; it's about making it more effective. The AI is giving you data on what will actually work with your audience before you even spend big on ad placement.
Mia: And it seems they're doubling down on this. They're planning to integrate major generative AI models from companies like Kuaishou and ByteDance to create a complete, end-to-end AI workflow.
Mars: That makes sense. So you could go from a simple idea to a fully generated video within the same platform.
Mia: It seems so. They also launched an AI smart search tool that can analyze a marketing brief, research the market, and generate a report. They mentioned it helped Tencent Cloud win a bid by doing a full market analysis with it.
Mars: The generative AI integration is the real game-changer here. That closes the loop from concept to final cut, pushing the boundaries of both creativity and speed. And that smart search tool basically gives marketing teams a strategic analyst on demand.
Mia: So when you pull it all together, it's a pretty comprehensive system.
Mars: It really is. It starts with understanding your existing video assets on a deep, semantic level. Then it helps you generate new content, whether that's through smart editing for brands like Anker and Lazada, or even analyzing complex narratives. And finally, it evaluates that content to make sure it's effective. With generative AI on the way, it truly is becoming that all-in-one AI solution for marketing.