Cherubim Production's Vision in Action Campaign Pitch
LOMAX
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9-28David: Every so often, you come across a business pitch that isn't just about selling a service, but about outlining an entire philosophy. And that's exactly what we're looking at today with Cherubim Production's campaign, titled Vision in Action. It's a fascinating blueprint for how a modern creative house plans to not just make content, but to build a genuine movement around it. So what's the secret sauce? Let's break it down.
David: At its core, Cherubim Production, which is led by Rashan Lomax, is built on this principle of Vision in Action. The idea is to fuse what they call cinematic authenticity with genuine human voices. We're talking about creating stories—whether they're short films, documentaries, or even branded campaigns—that truly resonate. But here's the twist. A key part of their strategy is to foster a community, actively inviting audiences to co-create through user-generated content, challenges, and cultural storytelling. Essentially, they don't want to be just a production house; they aim to be a catalyst for authentic narratives.
David: So, what does this Vision in Action approach really signal? Well, it's a deliberate move away from passive content consumption towards active audience engagement. By focusing on cinematic quality but rooting it in real voices, Cherubim is trying to cut through the incredible amount of noise out there and forge a much deeper, emotional connection. And you know, that focus on community co-creation is especially insightful. It recognizes that real impact doesn't just come from what you produce, but from how people share it and experience it together.
David: Of course, this dedication to authentic storytelling and community building needs a way to reach people. That's where their deliberate and strategic marketing approach comes in.
David: Cherubim employs a really robust, multi-channel marketing strategy to get its Vision in Action out into the world. This isn't just a scattergun approach. They're using SEO to make their website, cherubimproduction.com, more visible in organic search. They're running targeted pay-per-click ads on Google, YouTube, and even LinkedIn to reach specific audiences. And they're very active on social media—Instagram, YouTube, and LinkedIn—to showcase their work and build that community. They even use monthly newsletters to nurture relationships with clients. But the key is that they measure success, tracking brand awareness, engagement rates, and how many inquiries and partnerships they generate.
David: The strategic integration here is what's so impressive. It shows a sophisticated understanding of modern content distribution. By optimizing for search, using precise paid ads, and building a community on social platforms, Cherubim makes sure its authentic stories are reaching the right eyes. But more than that, the emphasis on concrete metrics like engagement rates and new partnerships… it reveals a very business-oriented mindset behind the creative work. This is about sustainable growth, not just artistic expression for its own sake.
David: This carefully orchestrated marketing effort is then taken to another level by some really innovative cross-channel content strategies, which are designed to maximize the reach and impact for each specific project.
David: This is where their strategy gets really clever. Cherubim uses tailored amplification for different types of content. For example, a documentary isn't just uploaded to YouTube. It might get a limited theatrical release first to build prestige and credibility, and then it's shared on YouTube for global reach and social sharing. Commercials get a similar treatment: they're put on television for that broad, traditional audience, but they're also leveraged on LinkedIn to create B2B exposure. And for music projects, they're launched on streaming platforms, but then paired with Instagram or TikTok challenges to try and drive viral engagement and grow a fan community.
David: This segmented approach is a huge differentiator. It shows they understand that a documentary and a TikTok video need completely different launch plans to succeed. Using theaters for credibility and YouTube for accessibility is a brilliant way to get the best of both worlds. The same goes for using TV for mass-market reach and LinkedIn for targeted business connections. It's a nuanced understanding of how different platforms work and who uses them.
David: Ultimately, this comprehensive approach to creation, marketing, and amplification all culminates in a really clear and ambitious vision for Cherubim Production's future.
David: So, to wrap things up, what are the key points to remember from this playbook?
David: First, Cherubim's Vision in Action philosophy is all about cinematic authenticity and genuine voices, used to create stories that resonate and to foster community co-creation.
David: Second, they use a smart, multi-channel marketing strategy—including SEO, targeted ads, and social media—to amplify their content and build the brand.
David: Third, success isn't just a vague feeling; it's rigorously measured with key performance indicators like engagement rates, inquiries, and community growth, showing a sharp, business-minded approach to creative work.
David: And finally, their content is strategically amplified across a whole range of platforms—theaters, YouTube, TV, LinkedIn, TikTok—all based on the specific format and the target audience, to maximize both reach and resonance.